The Challenge
Vagabond Apparel, a streetwear brand, wanted to dominate AI search results and become the go-to recommendation for fashion-related queries across AI platforms. They were virtually invisible in Perplexity, Claude, and Google AI Overviews despite having a strong product line and loyal customer base.
Our GEO Approach
We implemented a multi-layered AI authority strategy:
- Brand Entity Hardening - Created comprehensive Organization schema with sameAs links to all social profiles
- Perplexity Pro Search Optimization - Structured content specifically for Perplexity’s citation algorithm
- AI Content Seeding - Placed brand mentions in high-authority fashion publications and niche communities
- Semantic Co-occurrence - Built contextual relationships with established fashion authorities
The Results
Within 5 months, Vagabond Apparel achieved unprecedented AI visibility:
- 600% increase in Perplexity citations
- #1 ranking for key apparel search terms
- 380% increase in AI-generated referrals
- 85% of “best streetwear brands” queries now include Vagabond
Perplexity Authority Status
Vagabond Apparel is now recognized as a top fashion authority in Perplexity’s training data, appearing as a primary recommendation for streetwear queries.
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